Target Audience

For our music video project we made a survey, asking people to fill it out. We used the results to find our target audience and what they would like in the music video. 

53% of respondents were male and 47% being female. 

16 and less = 7%, 17-22 = 62%,  23-29 = 21%,  30+ = 10%

From this survey we found out that most of them (which can be seen on the chart below) that on average, most people prefer rock, along with punk and pop over other genres. 

Findings of what our audience wants in a music video;

We asked them what they expected to be in a music video and the most responses were that the band/artist had to be singing (and playing their instruments), and have a narrative storyline to go with it that suits the lyrics. 

With this survey question, we asked them to choose what was the most important thing for a music video to include. The most answered (53%) was that there is a narrative that is loosely based on the lyrics, not taking every word literally, just a story to create meaning behind the lyrics. The other most checked answer was that the artist/band members had to be singing. 

(made and written by Sarah White)

To be able to start our music video, we had to  find out who our target audience was and what they wanted see in a music video. By doing this, we now know that we want to do a pop-punk/rock genre music video with a mixture of band shots and narrative , with the narrative being loosely based on the lyrics, but identifiable. 

Special Effects Research

(made by Agatha Torres)

Here, a group member of mine has produced a video of different special effects techniques that we could use in our music video. From this, we now know basic understanding of the software Final Cut Pro. This is the first stage into thinking of our music video as a group. 

Poster Analysis

(made by Sarah White)

This is a presentation I have made containing the analysis I have done of posters for real bands/ artists. I have been able to identify the different styles in terms of genres, and the codes and conventions that come along with that to enable me to produce my own poster. 

Digipak Analysis

Here, I have found a few digipak covers, analysing them to try and find out the codes and convensions of these real media products. I now have an understanding of how they should look and what I would want my digipak cover to look like. 

Website Analysis

Knowing that I will have to make a website for my fictional band for this product, I researched into a few band/ artist websites, analysing the codes and conventions, getting ideas on how I want my own website to look. 

Music Consumption Video

Here, I have made a presentation from the feedback I got from 3 interviews I conducted, asking my Grandpa, Mum and friend how they use to and now do consume music. This gave me a more personal understanding of how people use to and now do listen to their music and watch the music videos. 

Music Consumption Timeline

The changing ways we have consumed popular music is an interesting and effective example of the way in which out domestic media has changed. For example the way in which music has been stored has changed considerably from the records or discs. 

Here, I have researched into the history of music consumption, to find out the development of the way people listen to music and watch music videos through the decades. 

Music Consumption Research

Music consump powerpoint from sazx13

Here, I have researched into how people consume music, understanding the different ways that an audience can do this, making me think of how I could get an audience to consume my music video. 

Music Genre Presentation

Music genre presentation

View more presentations from sazx13.

This is a presentation containing the research I have done into 3 major music genre's. By doing this, I have been able to recognise what makes up the genres, for example in the mise en scene, for me to be able to decide which genre I want to go with for my music video. 

Music Channels

Music Channels on Prezi

Here, I  have researched into different music channels, with different genres and styles. By doing this, I have been able to recognise the weight they have in the music video consumption sector and how , if i were wanting to have  my music video on a channel, I would decide on the music channel to choose. 

Music Video Directors

Here, I have researched into the major/famous music video directors. I have done this to identify their styles and found out their influence on the music video industry. By looking at the music videos they have directed, I know have a better knowledge of the music videos out there.